In the digital age, data drives the economy and social dynamics. AI is becoming a key tool in graphic design. My final degree project explores how AI optimizes design research, acting as a co-pilot to focus creativity. Faced with pressures of innovation, efficiency, and burnout, AI offers solutions. It addresses ethical challenges such as plagiarism and authenticity. Objective: to improve efficiency while keeping the designer at the center, demystifying AI as an ethical ally.
